Video is now free — and you don’t have to pick a size

TL;DR

Two things shipped this week:

• Video generation is now on the free plan.Every account gets $5 in credits at signup and can generate full video ads. Free exports carry a small “Made With Polished” watermark; paid plans remove it.
• You no longer pick a size before you generate.Drop in a brief, optionally check the formats you want (9:16, 1:1, 4:5, custom WxH), and we'll produce one finished ad per format from a single conversation.
• Ad Translator. Separate from the agent: a free tool that localizes existing image or video ads while keeping layout, type, and composition intact — polished.ad/tools/ad-translator.

Video on the free plan

Until now, video generation was paid-only. That made the free tier feel like a sample of half the product — you could try image, but the thing people actually wanted to test (a real video ad from a prompt) was behind a wall.

So we moved it. As of today, every signup includes:

• $5 in generation credits (about $1 = a typical ad).
• Full access to video generation, on the same models paid plans use.
• All ad formats — 9:16, 1:1, 4:5, 16:9 — at platform-ready quality.

The only difference on free is a small “Made With Polished” watermark on exported videos. Any paid plan removes it. If you signed up before today, you already have access — we lifted everyone onto it.

One prompt, every format

The other change is more subtle but it's the one I'm most excited about.

Before: you had to declare “image or video” and pick a single aspect ratio before you started a session. If you wanted a Story and a feed square from the same idea, that was two sessions.

Now the composer looks like this:

A few things this unlocks:

• Run a real placement test. Check 9:16, 1:1, and 4:5, and you get three ads from the same brief, designed for each canvas — not the same ad cropped three ways.
• Let the agent pick.Leave “Any output” on and the agent decides whether your brief is better as a still or a video. (Hint formats if you have a preference; it'll respect them.)
• Iterate without re-spec'ing. Add a format mid-conversation and the agent generates the new size in the same chat.

Ad Translator

The agent is for generating new work from a brief. A lot of teams already have winning creative in one market and need the same spot to read natively somewhere else — without rebuilding the layout in Figma or re-typesetting every line.

Ad Translator is a separate, free tool on the marketing site (polished.ad/tools/ad-translator). You upload a static image or a short video, choose one or more target languages, and we re-render the piece with idiomatic copy while preserving hierarchy, spacing, and the visual structure of the original. It's built for performance creative: fast iteration when you're testing new geos or duplicating a proven concept across accounts.

Use it alongside the agent — generate and iterate in Polished, then push the final asset through the translator when you need localized variants. Or start from a competitor swipe, a client file, or an old export you don't have layered anymore; the tool doesn't care how the ad was produced the first time.

If you haven't tried it yet, open the translator here.

Try it

Both changes are live. If you have an account, open Polished — the new composer is on the agent screen.

If you don't, start free. $5 in credits, no card.

— JJ